Second Cup made its way to the Capital’s F11 with a bang at a Red carpet launch hosted by Natty and handled by Islamabad’s most famous PR Guru Rezz Aly Shah of Rezz PR and Events . Located in the very buzzing coffee shops and restaurants lane in the trendy belt of F11 Market area, it’s a great addition for the coffee lovers.
Second Cup started in specialty coffee retailing in Toronto, Canada in 1975 and since then has grown our offerings to better serve our Second Cup café guests. Over the past 35 years, Second Cup has expanded globally to over 400 cafés in 16 countries.
“Each cafe is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture. Our disciplined design and concept allow for modest customization to reflect the local culture and tastes of the host community that it serves. For our guests, the utmost in comfort and service underscore the Second Cup experience. “ said Mr. Asim A. Majeed Second Cup MD Pakistan
Our Vision is to be recognized and rewarded as a leading global Premium Café Brand. Our mission is to be the best café / coffee business as measured by customer preference, growth in units and regions. Said Owners of F 11 Branch Shazia Khurram and Mahvash Ghous
“At the very core of Second Cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy. Most of the coffee beans we use for our coffees or sell to our customers are exclusive to Second Cup. We search the world looking for the best of the best…from the lush mountains of Costa Rica and Colombia, to the distant lands of Central Africa, to the exotic and enchanting island of Sumatra. Our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these, the best coffee growing regions of the world. A continuing commitment to product development has kept Second Cup relevant and a great investment opportunity. In addition to cafés, our product line has also grown from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, foods and merchandise items” . Said Owners of F 11 Branch Shazia Khurram and Mahvash Ghous