Garnier launches an exciting hair care innovation: Color Naturals Intensity
[Pakistan, 07 May 2012] Leading hair and skin care brand Garnier, extends its technical expertise in the sphere of hair color by introducing a brand new line, Garnier Color Naturals Intensity. In keeping with the brand ethos of taking care of the Pakistani women, Garnier Color Naturals Intensity provides the benefits of rich, shiny and long lasting color. Enriched with an intense formula, inherited by the salon division of L’Oréal Lebanon, Garnier Color Naturals Intensity ensures 100 % grey coverage. The creamy formula with its intense results addresses the dilemma posed to women by the need to recolor hair frequently.
Hair Color Range by Garnier has always been in keeping with the needs of the Pakistani women. Especially suited for Asian Skin tones, the range of hair color by Color Naturals Intensity offers shades of brown including; Black (1), Dark Brown (3), Brown (4), Light Brown (5) and Light Golden Brown (5.3). This intense color and deep coverage comes in an attractive pack, with easy Do-it-Yourself directions to aid effective hair color application at home.
Speaking about the launch of Garnier Color Naturals Intensity, General Manager – Consumer Product Division of L’Oréal Pakistan [parent company of Garnier], Moazzam Ali Khan has said, “As a brand, Garnier believes in taking care. We understand that many Pakistani women need a long lasting solution to grey hair since repeated coloring is time consuming, inconvenient and not cost effective either. In this regard, we are pleased to introduce Garnier Color Naturals Intensity, an intense formula which ensures deep coloring and keeps grey strands at bay for longer. Indeed, with this product extension from Garnier Color Naturals, we take care of the Pakistani woman’s hair, time and budget.”
Garnier Color Naturals Intensity comes in a compact, attractive pack and is affordably priced at PKR 249/-. Suitable for the Pakistani women from all walks of life, be they housewives or working women, Garnier Color Naturals Intensity is now available at stores across the country.
It’s all about taking care.
For further press and publicity queries or for interviews with Garnier Spokesperson Juggun Kazim, please contact Abdullah Leghari, [email protected] +92 302 848 99 77 or [email protected] +92 302 848 99 55.
In 1904 French chemist Alfred Garnier created the first hair tonic from plant extracts which marked the beginning of the Garnier brand. The full company name, Laboratories Garnier, originated in the 1920s and was acquired by L’Oréal, now the world’s largest cosmetics and beauty brand, in 1965. Today, Garnier is a worldwide brand affiliated with 23 other brands owned by L’Oréal and has grown into becoming one of the world’s leading producers of natural, affordable and accessible hair care and skin care products.
The brand’s beauty products have always been inspired by the science and power of nature and many are enriched with naturally sourced ingredients. Rooted in innovation, Garnier was the first brand to produce sun care items in 1936 and the first to make a permanent home hair color in 1960. Garnier exemplifies L’Oréal’s emphasis on scientific study where research for Garnier goes through 4 stages at one of L’Oréal’s 16 research centers. Through Bioscreening, a unique molecule screening method, Garnier is able to select the best ingredients from nature and identify their activity on the hair and skin, thus, discovering a diversity of ingredients of natural origin for the benefit of its consumers. Indeed, by combining high performance and effective formulae with active natural ingredients, Garnier creates caring products that ‘Take Care’ of their consumers. Garnier’s aim is to work in harmony with the way a person is and make a real difference to who they can be.
Garnier’s renowned range of quality hair color, hair care and skin care products include the Garnier Color Naturals product line, a hair color that is enriched with Natural Olive Oil. The Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials with Vitamin E. In hair care the Fructis shampoo, conditioner and hair styling products are coveted. All of these lines have a wide range of products for the hair and skin, including hair color, shampoos, conditioners, exfoliates, facial cleansers, cleansers, toners, makeup removers, anti-wrinkle creams, anti-blemish creams and hydrating creams.
In line with the brand’s philosophy of taking care of yourself, others and the world around you, Garnier is committed to sustainable development and is an environmentally conscious brand that recycles or reuses 91% of its waste. The brand also works for the awareness of breast cancer and globally, is working in conjunction with the British Skin Foundation and in Pakistan with Shaukat Khanum Memorial Cancer Hospital and Research Centre to take care of others by raising awareness about sun safety and breast cancer respectively, amongst its consumers.
Garnier has a rich global tradition of cultivating local spokespersons from the world of arts, fashion and beauty and to complement this tradition they are represented by dynamic actress and celebrated television host Juggun Kazim in Pakistan. The seasoned actress’ natural beauty, flair, professionalism and sense of social and civic responsibility make her a natural choice for Garnier.
For Garnier, beauty is within us all. Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. It’s about taking care.
Garnier came to Pakistan in 2010.