Rashid Javed, Country Director Plan International Pakistan with his remarks:
“RB has always aimed to provide healthier homes and happier lives through trusted brands such as Dettol, Mortein, Harpic and many more. This global initiative simultaneously being run in Pakistan, Nigeria and India seeks to eradicate diarrhoea and improve general health and hygiene of the low-income consumers by habit change. Through global research and technology, RB designed a low-cost antibacterial soap under the Dettol brand, a complete new formulation specifically for this purpose. The aim is to interactively educate consumers about health and hygiene, provide them with affordable health and sanitary solutions (by RB and other private companies such as Shan Foods, Searle, Peak Freans and Santex) and in the process empower local women who will sell these products door-to-door.”
Diarrhoeal disease is the second leading cause of death in children under five years old. It is both preventable and treatable.
A significant proportion of diarrhoeal disease can be prevented through safe drinking-water and adequate sanitation and hygiene.
Diarrhoea is a leading cause of malnutrition in children under five years old.
Seven small steps can save the children dying from diarrhoea:
Low-osmolality ORS and zinc, rota virus vaccine, exclusive breast feeding, vitamin A supplementation, hand washing with soap at critical times, stop open defecation, household water treatment and safe storage.
Each year diarrhoea kills around 53000 children under five.
25 million cases reported annually in Pakistan alone
The statistics here are quite shocking and if we ponder and think for a few seconds we will realize how important it is to try to educate the mothers in the urban areas and tell them the importance of sanitation and giving clean environment to the children at home.Best of luck to RB & Plan for this project & may they succeed in their mission.