I was invited to a conference by Reckitt Benckiser yesterday along with my fellow bloggers in Islamabad.The main purpose of the conference was to make the society aware of the fact that diarrhoea is the second leading cause of infant and toddler deaths in Pakistan.RB & Plan International Pakistan will work together and will try to eradicate this disease from some villages and urban areas of Pakistan.This is really a big step towards the welfare of the less fortunate people in Pakistan who dont have the means and knowledge about how to keep themselves away from this life threatning disease.I will now share the details of the event.
Introduction to Reckitt Benckiser:
RB is the world’s leading consumer health and hygiene company with operations in over 60 countries. With a purpose of delivering innovative solutions for healthier lives and happier homes. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven exceptional innovation. Its health, hygiene and home portfolio is led by global Powerbrands including Dettol, Mortein, Harpic, Veet, Gaviscon and many more. RB is set to redefine the world of consumer health and hygiene with exceptional employees committing to highest quality standards.
Reckitt Benckiser (RB), manufacturers & makers of Dettol, and Plan International Pakistan, a developmental sector organization, have joined hands together to design & test a new approach to reduce the attacks and disesase of diarrhoea amongst children under five by improving the health, hygiene and sanitation conditions. Today, December 8, 2015 RB and Plan have jointly launched an innovative behaviour changing campaign, “Save a Child a Minute” in Pakistan. The vision is to stop & lessen the deaths happening from diarrhoea by empowering & educating women and creating awareness in local communities.
Alarmingly, diarrhoea is the main leading cause of deaths among children five years and younger. 53000 children die each year in Pakistan (PDHS 2013) due to diarrhoea. Research also suggests that children who suffer two to three bouts of diarrhoea and survive diarrhoea in the first two years of life are more vulnerable to malnutrition.
Representatives from the Government and Planning and Development Commission were invited at the launch event of the campaign:
“This is a brilliant and innovative initiative towards eradicating diarrhoea and a stepping stone for public-private partnerships to improve health conditions and empower local communities. The best part is that it is in line with the government vision project 2025. Currently the government is collaborating for the pilot, it can further look into jointly upscaling the campaign at a national level.”
Rashid Javed, Country Director Plan International Pakistan with his remarks:
Rashid Javed, Country Director Plan International Pakistan with his remarks:
“Based on our experience of Sanitation Marketing we are now moving forward to test a new model of women entrepreneurship. The model is based on helping communities to adopt improved hygiene behaviours and sustaining them through a sustainable supply chain. Establishing a system of supply and demand and linking it with women entrepreneur/Women hygienist is an idea which will ultimately help these women to earn their livelihood while helping their communities to promote health by adopting improved behaviours for water, sanitation and hygiene.”
Shahzeb Mehmood, CEO RB Pakistan highlighted the key points of the project, during his speech he stated:
“RB has always aimed to provide healthier homes and happier lives through trusted brands such as Dettol, Mortein, Harpic and many more. This global initiative simultaneously being run in Pakistan, Nigeria and India seeks to eradicate diarrhoea and improve general health and hygiene of the low-income consumers by habit change. Through global research and technology, RB designed a low-cost antibacterial soap under the Dettol brand, a complete new formulation specifically for this purpose. The aim is to interactively educate consumers about health and hygiene, provide them with affordable health and sanitary solutions (by RB and other private companies such as Shan Foods, Searle, Peak Freans and Santex) and in the process empower local women who will sell these products door-to-door.”
“RB has always aimed to provide healthier homes and happier lives through trusted brands such as Dettol, Mortein, Harpic and many more. This global initiative simultaneously being run in Pakistan, Nigeria and India seeks to eradicate diarrhoea and improve general health and hygiene of the low-income consumers by habit change. Through global research and technology, RB designed a low-cost antibacterial soap under the Dettol brand, a complete new formulation specifically for this purpose. The aim is to interactively educate consumers about health and hygiene, provide them with affordable health and sanitary solutions (by RB and other private companies such as Shan Foods, Searle, Peak Freans and Santex) and in the process empower local women who will sell these products door-to-door.”
For the next 6 months, in the pilot phase of the campaign, RB and Plan will cover 600 households in Dhori, a village in Sargodha. Based on the learnings from this pilot, “Save a Child a Minute” will then be scaled up nationally by RB and Plan in close coordination with the federal and provincial government to support the Government’s Vision 2025 project.
Statistics about Diarrhoea
http://www.who.int/mediacentre/factsheets/fs330/en/:
Diarrhoeal disease is the second leading cause of death in children under five years old. It is both preventable and treatable.
A significant proportion of diarrhoeal disease can be prevented through safe drinking-water and adequate sanitation and hygiene.
Diarrhoea is a leading cause of malnutrition in children under five years old.
Seven small steps can save the children dying from diarrhoea:
Low-osmolality ORS and zinc, rota virus vaccine, exclusive breast feeding, vitamin A supplementation, hand washing with soap at critical times, stop open defecation, household water treatment and safe storage.
http://www.thenews.com.pk/Todays-News-6-345749-53000-children-die-in-Pakistan-due-to-diarrhoea
Each year diarrhoea kills around 53000 children under five.
Each year diarrhoea kills around 53000 children under five.
25 million cases reported annually in Pakistan alone
According to Pakistan Demographic & Health Survey 2012 13 (PDHS) Khyber Pakhtunkhwa has the highest prevalence of diarrhoea (28%) followed by Sindh (23%) and Punjab (22%) the lowest proportion is in Balochistan (12%
The statistics here are quite shocking and if we ponder and think for a few seconds we will realize how important it is to try to educate the mothers in the urban areas and tell them the importance of sanitation and giving clean environment to the children at home.Best of luck to RB & Plan for this project & may they succeed in their mission.
Thanks a lot for stopping by.
Any comments and questions are welcome
Email me at [email protected] or drop a inbox on Areej Usman’s Blog
Love,
Areej
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